AVA OFF DUTY · YOUR PRIVACY
PRIVACY POLICY
Your trust matters to us. Here's how we handle your information.
At AVA OFF DUTY, we respect your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains what information we may collect, how we use and share it, and the choices available to you when you visit our website or make a purchase.
Last updated: October 2026
Information We Collect
The information we collect depends on how you interact with AVA OFF DUTY, the services you use and the choices you make.
Information You Provide
When you place an order, contact us or otherwise interact with our store, you may provide:
- Your name and contact details, such as email address and telephone number.
- Billing address, shipping address and delivery instructions.
- Order details, purchased products, returns, exchanges and customer service communications.
- Information you choose to provide when contacting our support team or participating in promotions.
Payment Information
Payments are handled through the payment methods made available at checkout. Payment providers may collect payment card details, billing information and transaction data to process payments and help prevent fraud.
Depending on the payment method and service used, AVA OFF DUTY may receive information such as payment status, transaction reference and limited payment details. We do not intend to store full payment card numbers or card security codes on our own systems.
Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
- Device type, browser type, operating system and language settings.
- IP address and approximate location derived from it.
- Pages viewed, products viewed, referring pages and interactions with our website.
- Visit times, session information and technical diagnostic data.
We may use cookies and similar technologies to collect some of this information, subject to your settings and applicable law.
How We Use Your Information
We may use personal information for the following purposes:
- Process orders: confirm purchases, process payments, arrange shipping and manage returns or refunds.
- Customer support: respond to enquiries, provide order updates and resolve issues.
- Store operations: maintain, troubleshoot and improve our website, products and shopping experience.
- Security and fraud prevention: detect suspicious activity, protect transactions and help keep our store secure.
- Personalisation: remember preferences and improve the relevance of products or content shown to you.
- Marketing: send promotional communications where permitted by law and, where required, with your consent.
- Legal compliance: comply with applicable laws, respond to lawful requests and protect our legal rights.
Where required by law, we will obtain your consent before using your personal information for certain purposes. You can unsubscribe from marketing emails at any time using the unsubscribe link included in the email.
Cookies & Tracking Technologies
Cookies are small data files stored on your device. Our store and service providers may use cookies, pixels and similar technologies to help the website function and understand how visitors use it.
How These Technologies May Be Used
- Essential: support checkout, cart functionality, security and basic site operations.
- Preferences: remember settings and improve your shopping experience.
- Analytics: understand website traffic and how visitors interact with our store.
- Advertising: measure campaigns or help show relevant advertisements, where such tools are enabled.
You can manage cookies through your browser settings and, where available, our cookie preference controls. Disabling certain cookies may affect website features.
Where applicable law requires consent for non-essential cookies or similar technologies, we will seek that consent before using them.
How We Share Information
We do not sell your personal information in exchange for money. We may share personal information where necessary to operate our business, provide services or comply with legal obligations.
- Shopify and store service providers: to host and operate our online store.
- Payment providers: to process transactions, verify payments and help prevent fraud.
- Shipping and fulfilment partners: to pack, dispatch, deliver and process returns for your orders.
- Analytics and advertising providers: to measure store performance or support marketing, subject to applicable consent and opt-out requirements.
- Professional advisers and authorities: where reasonably necessary for legal, regulatory, security or dispute-related purposes.
- Business transfers: in connection with a merger, restructuring, financing, acquisition or sale of business assets, subject to applicable law.
We seek to share only the information reasonably necessary for the relevant purpose. Service providers may process information under their own privacy terms and applicable contractual obligations.
Shopify & Third-Party Services
Our online store is powered by Shopify. Shopify and other providers that support our store may process personal information to provide their services.
Your information may be processed by third parties involved in payment processing, website analytics, customer support, fraud prevention, marketing and international delivery, depending on the features enabled in our store.
Third-party websites or services may have their own privacy policies and terms. We encourage you to review those policies when using their services. Their processing of information is governed by their applicable terms and privacy practices.
To learn more about Shopify's privacy practices, please visit Shopify's Privacy Policy .
Data Retention & Security
We retain personal information for as long as reasonably necessary to fulfil the purposes described in this policy, including processing orders, providing customer service, resolving disputes, maintaining business records and meeting legal, tax and accounting obligations.
Retention periods vary depending on the type of information and the reason it was collected. When information is no longer required, we will take reasonable steps to delete it, anonymise it or otherwise handle it in accordance with applicable law.
We use reasonable administrative, technical and organisational measures designed to protect personal information. However, no website, transmission method or electronic storage system can be guaranteed to be completely secure.
Your Privacy Rights
Depending on where you live and the laws that apply, you may have rights regarding your personal information. These may include the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of certain personal information.
- Request a copy of certain information in a portable format.
- Object to or request restrictions on certain processing activities.
- Withdraw consent where processing is based on consent.
- Opt out of certain targeted advertising, sharing or marketing activities where applicable.
- Complain to a relevant privacy or data protection regulator.
Marketing Preferences
You can unsubscribe from promotional emails by using the unsubscribe link in the message. Even after opting out, we may still send non-promotional communications needed to complete an order or respond to a customer service request.
How to Make a Request
To exercise a privacy right or ask a question about your information, email support@avaoffduty.com . Please describe your request clearly. We may need to verify your identity before acting on a request and may be permitted or required by law to retain certain information.
We will respond within the time period required by applicable law.
International Data Transfers
AVA OFF DUTY serves customers in multiple countries. Depending on where you live and which services are used to operate our store, your personal information may be processed or accessed in countries other than your own, including countries where our service providers, fulfilment partners or return operations are located.
Where required, we will use appropriate safeguards for international transfers of personal information. Data protection laws in the destination country may differ from those in your country of residence.
Children's Privacy
Our website is intended for a general shopping audience and is not directed to children who are below the age at which they can provide valid consent under applicable law. We do not knowingly collect personal information from children in violation of applicable law.
If you believe a child has provided us with personal information inappropriately, please contact us so we can review the matter and take appropriate action.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, website features, service providers or legal requirements. When we update it, we will revise the “Last updated” date above. Where required by law, we will provide additional notice or obtain consent.
We encourage you to review this page periodically so you remain informed about how your information is handled.
WE'RE HERE TO HELP
Questions About Your Privacy?
If you have questions about this policy, your personal information or a privacy request, our support team is here to help.
Contact Customer Supportsupport@avaoffduty.com